Blog
Notes on running a small sales team
What we have learned building Desk CRM, and what the research actually says — including where it is weaker than people claim.
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Basics
Lead, account, deal: what they actually mean
Every CRM uses these words slightly differently, which is a common source of confusion. Here is precisely what they mean in Desk CRM.
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Follow-up
Speed to lead: what the first few minutes are actually worth
Responding fast to a new enquiry matters more than almost anything else you can change. Here is the evidence, including its limits.
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Adoption
Why small teams abandon their CRM
Most CRM projects fail for reasons that have nothing to do with features. What actually goes wrong, and what to do about it before you buy anything.